Kunle Kalejaye (Nigeria), Prakriti Roy (Indian),, Susan Omodiale (Nigeria), Tiffany Thao Le (Vietnam), Marie Amet (France) and Sandra Reev John (Indian); Names and countries of students and campaign they pitched that is making headlines
Students of Leeds Beckett University, Masters in Public Relations and Strategic Communications, emerged top with a convincing PR campaign for IKEA circular economy.
A circular economy is a model of production and consumption, which involves sharing, leasing, reusing, repairing, refurbishing and recycling existing materials and products as long as possible.
The campaign is in collaboration with four teams of Hanze University Groningen (Netherlands).
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The MAPRS students Kunle Kalejaye (Nigeria), Prakriti Roy (Indian),
Susan Omodiale (Nigeria), Tiffany Thao Le (Vietnam), Marie Amet (France) and
Sandra Reev John (Indian) pitched their campaign idea to a panel of Dutch senior professionals.
They had to compete with four student teams from Hanze University Groningen by developing a tailor made campaign for the UK public, specifically targeting young professionals and students.
Senior lecturer of Leeds Beckett University in Public Relations and Strategic Communications department, Rudiger Theilmann said the key for the success was the overall campaign idea to make something as technical as ‘circular economy’ fun, playful and embed it in British traditions.
“Great job done on an international level, Gratulationer to ALL! And looking forward to the next projects and campaigns from our talented students,” he said.
Pic caption: Kunle Kalejaye (Nigeria); Tiffany Thao Le (Vietnam); Marie Amet (France); Sandra Reev John (Indian)Prakriti Roy (Indian), and Susan Omodiale (Nigeria).
