WHY LTV PARTNERED GBEDU TO LAUNCH IYKYK TV CHANNEL- SIJU ALABI

. ROLE SANWO-OLU PLAYED IN REPOSITIONING TV STATION

THE GENERAL MANAGER OF LAGOS TELEVISON (LTV), MS SIJU ALABI, HAD GIVEN REASONS THE STATION PARTNERED WITH GBEDU TO LAUNCH THE “IF YOU KNOW YOU KNOW (IYKYK) CHANNEL.

ALABI IN A WELCOME ADDRESS AT THE UNVEILING OF IYKYK TV CHANNEL IN LAGOS DESCRIBED THE LAUNCH AS AN
EPOCH-MAKING EVENT.

“I CALL IT A DEFINING MOMENT IN THE HISTORY OF THE FOREMOST STATE BROADCASTER, LAGOS TELEVISION. DEFINING FOR THREE REASONS:
FIRST, IN THE WISE WORDS OF RICK WARREN “TRANSFORMATION IS A PROCESS, AND AS LIFE HAPPENS THERE ARE TONS OF UPS AND DOWNS. IT’S A JOURNEY OF DISCOVERY – THERE ARE MOMENTS ON MOUNTAIN TOPS AND MOMENTS IN DEEP VALLEYS OF DESPAIR.”
THESE WORDS CAPTURE THE EXISTENCE AND JOURNEY OF LAGOS TELEVISION.

SECONDLY, OVER THE YEARS THE STATION HAD BATTLED WITH THE IDEAS OF INNOVATION, EVOLUTION AND REBRANDING, OWING TO THE MYRIAD CHANGES IN THE BROADCAST INDUSTRY.

“WHILE DIFFERENT ADMINISTRATIONS HAVE HELPED TO KEEP THE STATION AFLOAT, A SPECIAL APPRECIATION GOES TO OUR DEAR GOVERNOR MR BABAJIDE SANWO-OLU FOR HELPING US REBRAND SIGNIFICANTLY. THIS HALL YOU’RE ALL IN SPEAKS OF HIS GENEROSITY WHICH HAS TRANSLATED TO THE RENOVATION OF THIS EDIFICE. HELP ME GIVE “MR SELLABLE” A ROUND OF APPLAUSE.

“TO REMAIN RELEVANT IN TODAY’S BROADCAST ENVIRONMENT WHILE LEVERAGING ON THE ENORMOUS POTENTIAL THAT TECHNOLOGY OFFERS, GETTING LAGOS TELEVISION TO THIS POINT HADN’T BEEN A BED OF ROSES. BUT WE REMAINED RESOLUTE,” SHE SAID.

SHE CONTINUED; “OUR DETERMINATION AND CONSULTATION WITH INDUSTRY PLAYERS LED US TO URBANERD DIGITAL NIGERIA LIMITED, A DIGITAL AND SOCIAL LIFESTYLE COMPANY CREATING TOOLS, INITIATIVES AND EXPERIENTIAL SOLUTIONS TO POWER THE CREATIVE ECONOMY OF YOUNG PEOPLE.

“THIS MARRIAGE HAS LED TO THE BIRTH OF IYKYK. I MUST REITERATE AT THIS JUNCTURE THAT, THE PROCESS THAT LED TO THIS CHANNEL HAS BEEN ONE OF THE MOST INTERESTING AND EXCITING EXPERIENCES IN MY CAREER AS A BROADCASTER AS IT OPENED MY EYES TO THE NEW VISTAS. IF YOU KNOW YOU KNOW IS A CHANNEL THAT SPEAKS TO INNOVATION, RELEVANCE, CAN DO, YOUTHS, TALENTS, AND ENTERPRISE.

“THE THIRD REASON ON THE SIGNIFICAANCE OF THIS UNVEILING IS THAT IT SPEAKS TO THE THEMES AGENDA OF MR GOVERNOR ON SO MANY FRONTS. MOST IMPORTANTLY ON TWO PILLARS: EDUCATION AND TECHNOLOGY AS WELL AS MAKING LAGOS A 21ST CENTURY ECONOMY.
THIS NEW CHANNEL ALSO CEMENTS WHAT PUBLIC PRIVATE PARTNERSHIP MEANS. IN OUR CASE, IT’S A WIN- WIN SITUATION. THIS IS WHERE WE SHAKE HANDS TO BRING ABOUT THE DESIRED MUTUALLY BENEFICIAL PROJECT.
LIKE I SAID EARLIER, THIS IS HISTORY IN THE MAKING. THIS PLATFORM WILL BE MANAGED BY YOUNG PEOPLE FOR YOUNG PEOPLE. WE ARE LEVERAGING ON TECHNOLOGY TO MEET THE YEARNINGS AND ASPIRATIONS OF THOSE THAT OUR TRADITIONAL PLATFORM COULDN’T REACH.

“THIS IS A PLATFORM THAT IS BASED ON RESEARCH WHILE CONTENT IS CURATED TO BRIDGE THE GAP NOTICED.
THE PLATFORM WILL TAKE OUR CULTURE, OUR VISION OF “A GREATER LAGOS RISING” TO INTERNATIONAL COMMUNITY. THIS IS ALSO A TESTAMENT TO WHAT IS POSSIBLE IF WE PARTNER.

“WE ARE POISED TO BRING YOU VIBRANT AND EXCITING CONTENT, INNOVATION LIKE NO OTHER, AND ENTERTAINMENT UNRIVALLED. IT’S A RIDE THAT FILLS OUR HEART WITH JOY OF IMMEASURABLE POSSIBILITIES.”

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