‘Profile: The Rise And Rise of Ezeobi, Energy Communication Scholar, And Foundation Staff At NCDMB’s Corporate Communications Department Since May 2010′
The Nigerian Content Development and Monitoring Board (NCDMB) has announced the promotion of Obinna Ezeobi, Ph.D. as the acting general manager, Corporate Communications Division.
Platforms Africa, which exclusively gathered this, reported that Ezeobi’s promotion was announced in a letter in Wednesday, May 7, 2025, as a part of the move to build on the achievements by the board in the area of strategic communication.
His predecessor, Esueme Kikile, also a renowned strategic communication specialist, has been redeployed while Ezeobi, who bagged a Ph.D. in comminucation at the University of Port Harcourt takes full charge.
Reacting to the news, Team Lead of Platforms Africa, Adeola Yusuf, tasked the new GM, whom he said, came with a perfect blend of expertise and experience, to aim higher at taking strategic Communications at the NCDMB to a new level.
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“The NCDMB has been a model in Nigeria in terms of unprecedented performance and engaging in strategic communication around its achievements. With the appointment of Dr. Obinna Ezeobi, who is a round peg in a round hole, we have a heightened expectation that the board will not only retain its spot as the number one, but also be taken to a new level,” he said.
Profile: The Rise And Rise of Ezeobi
DR. OBINNA EZEOBI is a Senior Energy Communications Professional, with extensive knowledge and experience across specialist fields of Oil and Gas, Public Relations, Advertising and Journalism. He has over two decades of practice experience, specifically in Oil and Gas, Corporate Communications and Media Sectors.
In his 15 years working at the Nigerian Content Development and Monitoring Board (NCDMB), Obinna has conceived and delivered several successful communication campaigns that shaped NCDMB’s reputation, including the agency’s first engagements with stakeholders after establishment in May 2010, commissioning of Nigerian Content Tower by President Muhammadu Buhari in 2020, inauguration of four NCDMB Governing Councils, the launch and remodeling of the Nigerian Content Intervention Fund, international and national oil and gas conferences and exhibitions and conception and management of NCDMB media platforms.
He is highly skilled in communication policy development and modeling, strategy development, media relations, crisis communication, community relations, stakeholder management, leadership communication and energy communication.
Prior to joining NCDMB at inception in 2010, Obinna was a high flying journalist, and worked for leading media organistions like PUNCH Newspapers and New Age Newspapers. In his media career, he covered beats like Energy, Economy, Marketing Communications, and Sports. He had a knack for breaking stories and writing analytical features. He had major experiences covering OPEC Meetings at Vienna, Switzerland, Offshore Technology Conferences (OTC) at Houston, United States of America, All Africa Games Competition, African Nation’s Cup qualifying matches, Nigerian Football league matches and many other exciting events.
In April 2025, Obinna unveiled his first book titled
Nigeria’s Local Content: A Journey of Strategic Communication and Economic Transformation.” The book was endorsed by notable personalities in the Nigerian and Energy sectors and enjoyed wide reviews in the media.
Fun Fact: Obinna’s career dream was to be a journalist and till date, he gets a special trill seeing his byline on any publication.
WORK EXPERIENCE
Manager, Media & Publicity, Corporate Communications,
Nigerian Content Development & Monitoring Board (NCDMB), Jan 2023-date
ACHIEVEMENTS
Lead, Best Group Project at NCDMB 2022 Chief Officers’ Transition Programme, at China Europe International Business School (CEIBS), Lagos.
Overall Best Participant at NCDMB 2015 Supervisors Transition Programme, at Emerald Energy Institute, (EEI), University of Port Harcourt.
Started NCDMB’s Corporate Communications Department in May 2010
Spearheaded the development of NCDMB’s Public Communication and Stakeholders Engagement Policy Document
Provided communication and stakeholders management support for Board’s key programmes over the past 14 years
Contributed to the effective and positive portrayal of NCDMB in national and international media, leading to the success of Board’s initiatives
Championed communication and stakeholders management plan for key initiatives of the Nigerian Content 10-year strategic roadmap
Executed communication and stakeholders management programmes to effectively promote Nigerian Content policies, regulations and guidelines, engendering stakeholders’ awareness and understanding
Implemented effective Media Relations programmes that created positive share of voice (SOV) and stellar reputation for NCDMB
Collaborated with DDDs to execute programmes that engendered stakeholders’ collaboration, awareness and understanding of the NOGICD Act
Supervised empirical evaluation of NCDMB’s communication programmes, to ensure effectiveness and improvements
Provides Strategic Advisory to top management on Board’s reputation and the impact on key operations
Supports Board’s planning and hosting of major conference and participation in international workshops
Launched and supervises NCDMB’s media platforms- Local Content magazine, weekly TV programme and social media platforms
Mentors younger colleagues
Chief Supervisor, Corporate Communications, Jan 2020 – Dec 2022
Supervisor, Corporate Communications, NCDMB, Jan 2015 – Dec 2019
Senior Officer Public Affairs Department, NCDMB, June 2010 – Dec 2014
Senior Reporter, Punch Newspapers, Lagos & Abuja Feb 2016-May 2010
Covered and Reported stories on Oil and Gas, Power, Mining, Economy, Industry, Marketing Communications
Reporter New Age Newspaper, Lagos- Jan 2003-Jan 2006
Covered and Reported stories on Sports, Marketing Communications
Public Relations Assistant -Advertising Practitioners Council of Nigeria (APCON)- Jan – Dec 2002 (NYSC).
Managed APCON’s library, drafted press releases on the agency’s operations, contributed to APCON’s magazine.
EDUCATION
Ph.D Energy Communications, University of Port Harcourt, 2024.
M.A. Communication Studies, University of Port Harcourt, 2015.
B.A Mass Communications, University of Nigeria Nsukka, 2000.
SKILLS AND ATTRIBUTES
Leadership
Peoples skills
Excellent communication skills.
PROFESSIONAL MEMBERSHIPS: NIPR, ARCON
Platforms Africa
