Apex regulatory body of marketing communications, Advertising Practitioners Council of Nigeria (APCON), has announced the signing into law of the Advertising Regulatory Council of Nigeria (ARCON) Bill into law, and the change of name to ARCON The identity change coincided with the body’s ban on use of foreign models and voice-over artists on Nigerian advertising materials. Speaking at a media briefing, ARCON’s Director General Dr Lekan Fadolapo said the new ARCON Act puts the regulatory body in good stead to carry out its duties, since it takes care of gaps…
Read MoreAPCON Now ARCON, Gets New Law
