Chief Marketing Officers (CMOs) have been proven to be more empowered than ever before to deliver transformational creativity and innovation to unlock growth for businesses. This was established in the 2024 CMO Report released by Dentsu Creative, a division of the Dentsu International. According to the report, data from the global survey of 950 Chief Marketing Officers shows that 79% of respondents agree that marketing is a key driver of business transformation, with 83% of CMOs of the belief that creative ideas can transform businesses and 81% seeing creativity as…
Read MoreCMOs More Empowered Than Ever Before To Deliver Transformation – Report
