Olúwadámipe Sugar Olowu submits in this beautifully woven piece that how Baba Itunu of Idumota film fame, Gbenga “Bayowa” Adewusi, left the industry should be studied. Here are his reasons. Because Bayowa knew his onions. He’ll produce film. Direct it. Feature in it. Sing the movie soundtrack. Still advertise it aggressiIIvely…. Ebi Olokada. Larinloodu. Eleébòlò. Lèpa Shandy too many to count. Everyone wanted to be associated with that brand. The only other marketer that could attempt to go head to head with Bayowa then was Corporate Pictures. He would advertise…
Read More‘Popularity To Obscurity?’ Tale Of Gbenga Adewusi, Nigerian’s Top Film Promoter
