“Sterling Bank did not submit the advertisement to the Advertising Standards Panel(ASP) for requisite approval before exposing same.” Advertising Practitioners Council of Nigeria (APCON) says it would sanction Sterling Bank Plc for its offensive Easter advertisement, which likened resurrection of Jesus Christ to Agege bread. Platforms Africa, which, on Sunday, broke the news of rage and condemnation that greeted the advert, reported calls by many Nigerians particularly Christians on social media on the regulatory agencies to sanction the bank. APCON, However, in a circular obtained by Platforms Africa, said…
Read MoreAgege Bread Advert: APCON Disowns Sterling Bank, Mulls Sanction on Lender
