Toyota has taken the top spot from Mercedes- Benz in the latest study of the world’s most valuable automotive brands. The report, conducted by London firm Brand Finance, found Toyota has increased its perceived value by 2 per cent, to an estimated AU$76.9 billion. The study evaluates a number of metrics to estimate a brand’s worth, rather than being based on the value of a company’s stock. “Toyota has been around for over 75 years, evolving from a small subsidiary of a Japanese weaving firm to one of the…
Read MoreWhy Toyota Overtook Mercedes- Benz As Most Valuable Auto Brand
