TikTok on Monday announced the rollout of its revamped “Subscription” monetization feature for eligible creators in select regions, including Brazil, France, Germany, Spain, the U.K., Indonesia, Italy, Japan, South Korea, and the U.S.
This launch follows TikTok’s March announcement to rebrand its LIVE Subscription tool as “Subscription,” now extending its benefits to creators beyond live-streaming.
The Subscription feature positions TikTok as a competitor to platforms like Patreon, enabling creators to offer exclusive content to paying subscribers.
It also rivals Instagram Subscriptions and YouTube’s channel memberships, all aimed at helping creators monetize their content while enhancing engagement with fans. With this update, creators can now provide subscribers with exclusive access to videos, live streams, and notes visible only to paying users.
Creators can offer three different subscription tiers, each with distinct perks available for a monthly fee.Subscribers will enjoy benefits such as unique stickers for use during live sessions, badges displayed next to their names in comments and profiles, and access to exclusive communication channels like Sub Space, a dedicated area for creators to interact with their subscribers.
Additionally, creators can design custom perks tailored to their community, selecting from a range of options provided by TikTok.
These perks may include performance requests, Discord roles, shout-outs, behind-the-scenes content, and even collaborative gaming opportunities.
To qualify for the Subscription feature, creators must be at least 18 years old, have a minimum of 10,000 followers, and achieve 100,000 video views within the past month, with their accounts in good standing.
